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Customer Acquisition Cost Calculator – CAC Calculator

Results

What Is Customer Acquisition Cost?

Customer Acquisition Cost (CAC) is the total spend required to acquire a single new customer. It combines all marketing and sales expenses over a given period, divided by the number of new customers secured in that same timeframe.

 

CAC = (Total Marketing Costs + Total Sales Costs) ÷ Number of New Customers

 

A lower CAC means you’re spending less to bring in each customer—an essential indicator of sustainable growth.

Mission

Our mission is to make referral marketing simple, accessible, and affordable for small businesses—empowering you to grow through trust, not ads, and cut customer acquisition costs by up to 80%.

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